The Electric Journey

A cinematic family adventure exploring the future of mobility between Brazil and China

The transition to electric mobility is not only a technological shift, it is a cultural and emotional transformation.

This project proposes a unique storytelling partnership around a 15-day - starting July 18th - family roadtrip from São Paulo to the south of Brazil, experiencing the AION V as it was designed to be used: as a vehicle that enables people to explore, connect, and create memories.

The journey will follow a Brazilian-Chinese family with two young daughters as they discover Brazil through the lens of a new generation of mobility.

Unlike a traditional vehicle review, this documentary will showcase the AION V through authentic ownership moments:

  • Preparing a family adventure

  • Traveling long distances with an EV

  • Experiencing charging infrastructure

  • Managing everyday family needs

  • Discovering comfort, technology, and sustainability

The result is a human story that transforms the AION V from a product into a companion for life's most meaningful journeys.

The Journey

The Beginning: preparing for a new kind
of journey

1

The story starts before departure. Can an electric vehicle support a real family adventure? What changes when your roadtrip starts with charging instead of fueling? How does a family prepare for traveling with two small children? Every great journey starts with curiosity.

The Adventure: discovering Brazil
electrically

2

The road becomes the main character. We will explore: landscapes, local culture, hidden destinations and have family moments. The AION V is shown naturally: highway comfort, cabin space, passenger experience, driving assistance and battery management. Technology should disappear into the experience and simply enable life.

The Challenges: real EV ownership

3

Authenticity creates trust. The documentary explores: charging stops, planning routes, range expectations, unexpected situations and learning curve of EV ownership. Not a perfect advertisement — a real experience. The audience sees: “What is it actually like to travel with an EV?”.

The Connection: Brazil Meets China

4

The family represents a cultural bridge. The story explores: Chinese innovation, brazilian lifestyle and global technology adapting to local realities.

Final Reflection: The Future of Family
Mobility

5

After thousands of kilometers, the question becomes: “How will families travel in the next generation?” The answer: with technology that creates more possibilities, not more complexity.

Content pillars

Family without limits

Showing how mobility enables experiences. Parenthood, Comfort, Space, Safety and Memories.

Electric adventure

Making EV travel relatable. Roadtrip, Exploration, Charging, Range and Discovery

Technology that serves people

Showing innovation through real use. Smart features, Connectivity, Comfort and User experience.

Sustainable future

Showing sustainability as a lifestyle. Cleaner mobility, Conscious travel and Future generations.

Timeline

  • Duration:
    1 week before departure

    Content:

    • Announcement

    • Family introduction

    • Why this journey

    • Preparing the vehicle

    • Route planning

    Goal: build anticipation.

  • Duration:
    15 days

    Content:

    • Daily stories

    • Reels

    • Photography

    • Charging experiences

    • Family moments

    Goal: create emotional connection.

  • Duration:
    2 weeks

    Content:

    • Documentary release

    • Photography campaign

    • EV ownership review

    • Lessons learned

    Goal: create evergreen brand assets.

Deliverables

Documentary

1 Cinematic Documentary up to 8-minutes

Platforms:

  • YouTube

  • GAC channels

  • Brand presentations

  • Events

Includes:

  • Family story

  • Roadtrip journey

  • EV experience

  • Cinematic landscapes

  • Owner perspectivee journey starts here.

Stories

30-50 story frames from daily journey

Includes:

  • Behind-the-scenes

  • Charging moments

  • Family reactions

  • Travel diary

  • Real-time experiences

Photography

100 edited images

Categories:

Lifestyle

  • Family moments

  • Travel emotions

  • Interior experience

Automotive

  • Hero shots

  • Landscapes

  • Cinematic vehicle photography

Cultural

  • Brazil scenery

  • Local experiences

  • Human connection

Usage:

  • Social media

  • PR

  • Marketing materials

  • Internal presentations