The Electric Journey

A cinematic family adventure exploring electric mobility and breathtaking landscapes in Brazil.

The transition to electric mobility is not only a technological shift, it is a cultural and emotional transformation.

The Journey

The Beginning: preparing for a new kind
of journey

1

The story starts before departure. Can an electric vehicle support a real family adventure? What changes when your roadtrip starts with charging instead of fueling? How does a family prepare for traveling with two small children?

The Adventure: discovering Brazil
electrically

2

The road becomes the main character. Hotels, landscapes, local culture, hidden destinations and have candid family moments.

The Challenges: real EV ownership

3

Authenticity creates trust. The journey explores charging stops, planning routes, range expectations, unexpected situations and learning curve of EV ownership. Not an advertisement, a real experience.

The Connection: Brazil meets China

4

The family represents a cultural bridge. The story explores Chinese innovation, Brazilian lifestyle and global technology adapting to local realities.

Ongoing Reflection: The future of family
mobility

5

After thousands of kilometers, the question becomes: “How will families travel in the next generation?”

Timeline

  • Duration:
    17 days

    Places:

    Curitiba

    São Joaquim

    Urubici

    Canela

    Cambará do Sul

    Florianópolis

  • Duration:
    40 days

    Places:

    São Paulo

    Santo Antônio dos Pinhais

    +

  • Duration:
    TBC

    Places:
    TBC

  • Duration:
    TBC

    Places:
    TBC

A person in a yellow jacket walking across a grassy field towards rolling hills covered with trees and fog in the distance.

17 days

Traveling in Brazil

3

Brazilian states crossed

7

Brazilian cities visited

8

Full electric recharges

The numbers so far

3.500 km

Distance travelled

1

Flat tire

A park entrance with a wooden sign reading 'Parador Hotel' on a grassy area. Stone pillars with lanterns and power lines in the background during sunset.
A person sitting at a desk working on a computer in a dimly lit room during sunset, with warm light streaming through window blinds and lamps turned on, casting shadows of plants on the wall.
An elderly man sitting by a small fire on a wooden deck outdoors during sunset, using a mobile device with a scenic landscape of rolling hills and a clear sky in the background.
Sunset or sunrise scene with silhouetted trees and a building in the foreground, hills in the distance, and a clear sky with soft colors.
A person wearing a yellow jacket walking across a grassy field toward distant hills and scattered trees under a foggy sky.
An outdoor restaurant with a thatched roof, large windows, and wooden benches on a deck, with sunset lighting and a clear sky.
Reflection of a room interior on a glass window showing a bookshelf filled with books, wall art, and outdoor scenery with trees and a sunset sky.
A rural landscape during dawn with telephone poles and lines stretching into the distance, mist over rolling hills, and a soft sunrise in the sky.
Person sitting alone on a park bench, facing a foggy landscape with rolling grassy hills and scattered trees under a gray sky.
A man in a cap and apron is grilling or barbecuing ribs over an open fire in an outdoor covered area. Behind him is a large stack of firewood and a rustic, open wooden shelter with a slanted roof. The background features a rural landscape with grassy
Close-up of a person's hand holding a handwritten note with a golden pinecone icon. In the background, there is a wooden tray with small jars and sprigs of herbs, and a computer monitor on a wooden desk.
A person bends over and tends to plants in a garden at dusk, with a large tree in the foreground and a house with outdoor lighting in the background.

Partners

A white curtain with a black silhouette of a cat sitting on a windowsill, looking outside.

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